As the founder of Era Stories, I’m passionate about offering jewellery that goes beyond beauty – pieces that reflect a commitment to sustainable fashion. Every item in our collection is thoughtfully designed and handcrafted by highly skilled karigars in Jaipur. These artisans bring their dedication and expertise to life in every piece, ensuring quality and care in each detail. We believe luxury can be eco-friendly, and we are dedicated to creating sustainable jewellery that aligns with our values.
We focus on limited production to prioritise quality and reduce waste, moving away from mass production. This approach not only ensures the highest standards of quality but also helps reduce waste and overproduction – two critical issues in the jewellery industry.
Jewellery making can be a tedious process, especially when prioritising sustainable fashion. I travelled to various places across India like the southern states to source freshwater pearls where responsible farming practices are followed. Also curated ethically sourced gemstones from Jaipur and worked with over 15 artisans from rural villages of Jaipur to create multiple samples to ensure our team works with artisans who align with our vision.
Ultimately, we chose to collaborate with three independent master karigars with their small unit who align with our commitment to quality over quantity. While this process can be time-consuming, it allows us to uphold our sustainability goals – and we truly love what we do.
When it comes to sustainability, we strive for end to end service. Our packaging ensures your jewellery reaches you safely, using minimal plastic to protect it during transit. Each package includes jewellery care tips to help you cherish your pieces longer, and we’re actively working to digitise some elements in our packaging to reduce paper usage and transitioning to more sustainable packaging to strengthen our commitment to fair practices and eco-friendly solutions.
By emphasising exclusivity and sustainability, we offer jewellery that aligns with mindful values by carefully choosing our suppliers and sourcing methods, making sure our jewellery is nickel and lead Free, making eco-friendly jewellery accessible to like-minded individuals.
To me, sustainable jewellery is about honoring the planet, our artisans, and you. Every Era Stories piece tells a story of thoughtful design and responsible sourcing – a story I’m proud to share. Thank you for being part of this journey, for choosing sustainable fashion, and for supporting a vision of luxury that’s mindful, ethical, and enduring.