BLOGS

The Uncomfortable Truth: Sustainability Begins With How You Wear, Not Just What You Buy

The Uncomfortable Truth: Sustainability Begins ...

Everyone’s hunting for that magic word “sustainable”. Recycled metals. Ethical sourcing. Eco-friendly packaging. Sounds great, right? But here’s the uncomfortable truth: no matter how green your jewellery claims to be,...

The Uncomfortable Truth: Sustainability Begins ...

Everyone’s hunting for that magic word “sustainable”. Recycled metals. Ethical sourcing. Eco-friendly packaging. Sounds great, right? But here’s the uncomfortable truth: no matter how green your jewellery claims to be,...

What Goes Into A Single Era Piece: Time, Hands & Heart

What Goes Into A Single Era Piece: Time, Hands ...

And no, it’s not here to accessorise the algorithm. And no, it’s not content. It’s craft. If you’ve just discovered Era Stories, welcome. You’re not here by accident. And neither...

What Goes Into A Single Era Piece: Time, Hands ...

And no, it’s not here to accessorise the algorithm. And no, it’s not content. It’s craft. If you’ve just discovered Era Stories, welcome. You’re not here by accident. And neither...

Designing from Memory: How Tides of Time Was Born.

Designing from Memory: How Tides of Time Was Born.

It’s strange how the things you quietly fall in love with as a kid never really leave you. The books, the movies, the obsessions you couldn’t explain back then —...

Designing from Memory: How Tides of Time Was Born.

It’s strange how the things you quietly fall in love with as a kid never really leave you. The books, the movies, the obsessions you couldn’t explain back then —...

The Art of Rewearing: Why Your Favorite Jewelry Deserves Multiple Moments.

The Art of Rewearing: Why Your Favorite Jewelry...

Have you ever hesitated to wear a favorite piece of jewelry multiple times? Many of us have internalized the unspoken expectation that each occasion demands something new, creating limitations in...

The Art of Rewearing: Why Your Favorite Jewelry...

Have you ever hesitated to wear a favorite piece of jewelry multiple times? Many of us have internalized the unspoken expectation that each occasion demands something new, creating limitations in...

Bollywood’s Top Stars Swear by Era Jewelry – Here’s Why!

Bollywood’s Top Stars Swear by Era Jewelry – He...

Era Stories was born from a desire to share stories that reflect the elegance and beauty found in life's quiet moments. It all began in countryside of my hometown, where...

Bollywood’s Top Stars Swear by Era Jewelry – He...

Era Stories was born from a desire to share stories that reflect the elegance and beauty found in life's quiet moments. It all began in countryside of my hometown, where...

2025 Jewelry Trends You Don't Want To Miss Out!

2025 Jewelry Trends You Don't Want To Miss Out!

Have you ever wondered which jewelry trends will define the year ahead?or ever wondered what the next big thing in jewelry will be? If you’re a jewelry lover, 2025 is...

2025 Jewelry Trends You Don't Want To Miss Out!

Have you ever wondered which jewelry trends will define the year ahead?or ever wondered what the next big thing in jewelry will be? If you’re a jewelry lover, 2025 is...